Points to remember the most for testing landing page

[limbo]

What are the main points that one should remember while testing a landing page?

[ksmith29]

There are plenty of things that has to be kept in mind such as call-to-action button, button design, main headline of your page, the punch shot (or the hero shot) etc.

[steveposter]

What are the main points that one should remember while testing a landing page?

The landing page must be optimized to the target audience in which features its new and interesting brand or products as well as service.