Causes for Low Conversion Rate

[VinBoris]

May there should be less catchy content on your website. And testimonials of your website is not accurate as the requirement.

[adam_jones]

1. Your Product or Service is Ill-defined.
2. Your Target Audience is Too Broad.
3. You Haven’t Optimized Your Site for Search Engines.
4. You’re Offering Too Much.
5. You’re Not Using Persuasive Language.

[braveluke]

Nice, a fully detailed post about Conversion Rate.
Thanks you Frank!

[sharmaroshni]

There are a lot of reasons why your site’s conversion rate may be lower than you’d like, but here are six I see time and time again.
1. Your Product or Service is Ill-defined.
2. Your Target Audience is Too Broad.
3. You Haven’t Optimized Your Site for Search Engines.
4. You’re Offering Too Much.
5. You’re Not Using Persuasive Language.
6. There’s no clear call-to-action.

[websiteee]

I agree with frank all the possibility of low conversion is covered. Thank you for sharing wonderful stuff.

[Rose1812]

For an e-commerce site it might mean clicking a “buy now” button, while on a lead generation site it might mean filling out a contact form or signing up for an email newsletter.

[Johnphilip2880]

Some of the causes of low conversion rate are:
1.Lack of proper design
Lack of proper design which will eventually make confusion in the minds of people to go to the call to action.
2.Overloaded with designs
If the landing page is overloaded with designs,it becomes difficult for people to concentrate on the call to action.
3.Proper knowledge about the products and services should be povided
Proper information about the product and services including the discounts that they offer etc can make an awareness in the mind of people eventually leading to lead conversion.

[EugeneHill]

Over the course of time. I had been asked this question many times that why the conversion rate is low? I will be mentioning today the basic reasons behind low CRO.

1. In-sufficient Product Information - If you are selling something it may be an affiliate product or your own product, always provide the full information about the product.

2. Bad user Interface - User interface is a very critical element. The visitors will always tend to buy a product which has a good user interface of the product page.

3. No reviews - Your product will not get many sales if you don't have any reviews in your page. All of them may be not good but they are needed, remember that. It increases the trust of the product.

4. Cost - Non-rational product cost is also a factor. Just you have loyal audience who trusts you does not mean that to make more profit any term of money you can impose to them.

5. Bad Payment Gateway - What you will do? Ask yourself if you see a non-trusted payment gateway. Will you give your credit card information to them? Your answer will be 'no'. So, make the payment gateways as much as trustworthy.

6. Competitors prices - Keep track on your competitors also. If they can provide the same product at low cost than yours then you will be not making any sales.

7. Bad Customer Support - Customer support is very important. If you don't provide the best customer support, you will loose your customers. And they will never come back.

8. Assurance - If you are making any sale on your site then you must assure your visitors about that product by yourself. If you don't do that they are going to think that its just an ad in your site and they will move on. Some customers will even not notice it.

Great piece of knowledge shared!

[jonathan brown]

Hi,

Few reasons for low conversion rates are shared below:
1. Your site may have online bad impressions
2. Doing SEO efforts on different business market
3. Your website may be not optimized or up-to-date
4.Lack of mobile-friendliness
5. Customers may not understand actually what you are providing
6.Poor-quality image and content on the website
7.Duplicate website content
8.Trust issue
9. Maybe your tracking coding is not running properly
10. Not responding to audience queries

[mandiradebnath]

Very nice. You have shared such important points on conversion rate. Well, is it for organic or paid campaigns?