Google SERP Changes & Algorithm Updates - January 2022

[vkumar]

It looks like that only major niches such as finance, tech, real estate, travels are only got efffected.

[lambi]

@vkumar Maybe but almost 30% reduction in traffic as compared to last year.

[tabassum21]

No new bot activity. So, no new update.

But tremendous burst in traffic. Specially from US and India. Around 50%.

The site isin tech niche.

[lambi]

@tabassum21 Actually in many cases it has happened. But it didn't stayed for long. It only stayed for couple of hours as far as I know.

[tabassum21]

@lambi You are aboltely correct. It fell today along with it ecpm rates also fell.

[elliekushn]

Meanwhile, adowrds is charging more in many. cases. It can be glitch

[lootmeup]

Following a pattern here. Around 60% of the traffic is behaving the same way as they were like the last month and the month before that.

Traffic numbers may come and go. But this pattern is emerging.

I am seeing the pattern now.

[white knight]

This time of the year our regular traffic base also stays flat. So, its really hard to tell specially for me.

But from which I am seeing. Traffic is ok. Just the revenue is down.

[elliekushn]

New pages are a bit of problem. They gets indexed but do not gets ranked properly. It almost takes 3-4 weeks to readjust.

[limbo]

@lootmeup Dig deeper and report.