06-08-2017, 01:20 PM
Search Marketing encompasses:
SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called "Search Engine Marketing" the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "Search Engine Marketing" — or SEM — is now typically used to describe paid search activities.
SEO + PPC = SEM (Search Engine Marketing)
Good luck to you,
SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called "Search Engine Marketing" the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "Search Engine Marketing" — or SEM — is now typically used to describe paid search activities.
SEO + PPC = SEM (Search Engine Marketing)
Good luck to you,