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+--- Thread: Which is the best for Online Marketing SEO or PPC? (/showthread.php?tid=2594)
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Which is the best for Online Marketing SEO or PPC? - mcafeeactivate - 05-31-2017
Hello - Which is the best for Online Marketing SEO or PPC?
Re: Which is the best for Online Marketing SEO or PPC? - brian - 05-31-2017
Its totally depends on what you want. If you want long term free traffic that will stay for a long period of time then the answer is SEO but it will take some time. And if you want traffic instantly then it will be PPC.
Re: Which is the best for Online Marketing SEO or PPC? - daica85 - 06-08-2017
Search Marketing encompasses:
SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called "Search Engine Marketing" the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "Search Engine Marketing" — or SEM — is now typically used to describe paid search activities.
SEO + PPC = SEM (Search Engine Marketing)
Good luck to you,
Re: Which is the best for Online Marketing SEO or PPC? - zeus - 06-08-2017
daica85 Wrote:Search Marketing encompasses:
SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called "Search Engine Marketing" the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "Search Engine Marketing" — or SEM — is now typically used to describe paid search activities.
SEO + PPC = SEM (Search Engine Marketing)
Good luck to you,
Although what you have said its right. But still OP hasn't asked for the summation.
Re: Which is the best for Online Marketing SEO or PPC? - samuelroy - 06-12-2017
I suggest both SEO and PPC are the best way for online marketing.
Re: Which is the best for Online Marketing SEO or PPC? - RH-Calvin - 06-23-2017
SEO or search engine optimization is more effective compared to PPC. SEO helps to build your online identity and ranking in search engines. It helps to build your online reputation and generate more traffic and sales from good marketing techniques. PPC only helps to build your keyword popularity through successful campaigns.
RE: Which is the best for Online Marketing SEO or PPC? - thomasshelby01 - 04-10-2025
(05-31-2017, 05:34 AM)mcafeeactivate Wrote: Hello - Which is the best for Online Marketing SEO or PPC?
The decision between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) depends on your business goals, budget, and the timeframe in which you want to see results. Both strategies have their own strengths, and often, businesses benefit from a combination of both. Here’s a breakdown:
1. SEO:
SEO is a long-term strategy aimed at improving organic search rankings through on-page optimization, content creation, backlink building, and other techniques. It’s cost-effective over time because once your site starts ranking well, you can continue to attract traffic without ongoing ad spend. However, SEO results take time (usually months) to show significant improvements. For small businesses, investing in SEO service packages can be an excellent option because they provide a comprehensive approach to improving visibility, and once the rankings are achieved, they can deliver sustainable, free traffic.
2. PPC:
PPC, on the other hand, provides immediate results by placing ads on search engines like Google, where you pay for each click on your ad. It’s ideal if you need quick visibility, such as for new product launches, promotions, or seasonal campaigns. However, PPC can be expensive in the long run, and once you stop paying for ads, the traffic stops.
Which is better?
- For long-term, sustainable growth, SEO is usually the better option. Investing in SEO service packages can help build your organic presence and generate consistent traffic over time.
- For quick, targeted traffic, PPC is more effective, especially if you have specific goals and a budget for paid ads.
In many cases, combining SEO with PPC offers the best of both worlds, driving immediate traffic with PPC while building a strong, sustainable presence through SEO.
RE: Which is the best for Online Marketing SEO or PPC? - DediRock - 04-16-2025
SEO and PPC both have their strengths. SEO is great for long-term organic traffic and credibility, while PPC gives instant visibility and is ideal for quick campaigns. The best strategy often combines both—drive traffic now with PPC while your SEO builds up.
RE: Which is the best for Online Marketing SEO or PPC? - imranlegacy - 04-23-2025
Here’s a solid and balanced response for “Which is best for online marketing: SEO or PPC?”:
Both SEO and PPC are powerful tools in online marketing — but which is best depends on your goals, budget, and timeline.
? SEO (Search Engine Optimization)
Pros:
Long-term, sustainable traffic
Builds trust and authority
Higher ROI over time
Organic clicks are free
Cons:
Takes time to see results (months, not days)
Requires consistent content and technical upkeep
Best for:
Businesses aiming for long-term growth, brand visibility, and steady inbound traffic without paying for every click.
? PPC (Pay-Per-Click Advertising)
Pros:
Instant visibility at the top of search results
Easy to target specific audiences and keywords
Great for testing offers or seasonal campaigns
Cons:
Can get expensive — especially in competitive industries
Stops working the moment you stop paying
Lower trust than organic results (users often skip ads)
Best for:
Quick traffic, product launches, limited-time promotions, or when testing new offers or keywords.
✅ The Smartest Move? Use Both.
Use PPC for immediate results and testing.
Use SEO to build a sustainable foundation over time.
They work even better together — data from PPC can inform your SEO strategy, and SEO can reduce your long-term dependence on ads.
Want help deciding which fits your current business goals better? Just let me know what you're aiming for!
RE: Which is the best for Online Marketing SEO or PPC? - suryakumar - 05-15-2025
Really helpful points shared here—especially about staying consistent with SEO efforts over time. It’s easy to get caught up in chasing quick results, but the long-term strategies always pay off better.
I’ve seen this firsthand while working on a few client projects at Greaterdhan Digital Marketing Agency In Coimbatore. Even small tweaks to content and site structure can make a big difference when done right and consistently.
Appreciate the insights—looking forward to learning more from this forum!