Does url structure of the sales page effects conversions?

[bsteve]

Does url structure of the sales page effects conversions?

[vk_lord]

Theoretically NO. But if your url structure doesn't look (I mean professional) then no matter how much visitors you get and then you funnel them to your sale page. They won't buy

[Davidwatson]

Optimizing your URLs—by avoiding extraneous characters, using dashes, and adding appropriate keywords—can’t hurt your rankings.