What to put in headlines?

[Kidskastle]

The reason I’m asking this is that I’m concerned about the impact of using exact keywords on SEO. Could overusing exact keywords lead Google to view it as an attempt to manipulate search rankings, potentially resulting in penalties or negative effects on SERP visibility?

[DediRock]

While using exact match keywords in headlines can help with SEO, it’s important to balance it with natural language. Google’s algorithms are smart enough to recognize keyword stuffing, so it’s better to focus on creating headlines that are both relevant and engaging for users, rather than forcing exact matches.