Joined: Jul 2014
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Recently, I read an article about content marketing which says "Segment Your Blog Content to Drive More Leads and Sales" in the 'Content Marketing Institute Blog' (here is the link <!-- m --><a class="postlink" href="http://contentmarketinginstitute.com/2015/06/segment-blog-content/">http://contentmarketinginstitute.com/20 ... g-content/</a><!-- m -->). I am just curios about the fact that what if we are not able to classify our readers. As, say in the field of digital marketing there are only three kinds we can say that newbies, experts and people who are seeking help. Blog posts can't be different in each cases as in the all three cases we have to provide the same information.
Joined: Sep 2013
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Well in that case we have to create our blog posts in such a manner that can create incentive in atleast one group of users to generate leads and sales. For people who are seeking help that can be free services or free support, for newbies it can be case studies and/or tutorials where they can learn stuff and for experts you can write about conversational topics that asks reviews, opinion etc
Joined: Jul 2013
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ksmith29 Wrote:Recently, I read an article about content marketing which says "Segment Your Blog Content to Drive More Leads and Sales" in the 'Content Marketing Institute Blog' (here is the link <!-- m --><a class="postlink" href="http://contentmarketinginstitute.com/2015/06/segment-blog-content/">http://contentmarketinginstitute.com/20 ... g-content/</a><!-- m -->). I am just curios about the fact that what if we are not able to classify our readers. As, say in the field of digital marketing there are only three kinds we can say that newbies, experts and people who are seeking help. Blog posts can't be different in each cases as in the all three cases we have to provide the same information.
I would like to tell you that there will be always be ways to classify your readers and so segmentation is also possible just you have take a close look into it.
"IF YOU CAN'T MAKE IT, FAKE IT"
Joined: Sep 2013
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Segmenting or breaking blogs posts is always possible. Just like 'batman' said you have to just take a close look.
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