05-19-2015, 04:48 AM
I had been asked this question several times in the last few week that "How to get more and maximum CTR from Facebook ads?". So, I decided to write and article about it. Here are some tips which I had found useful myself.
- Facebook audience are not always very targeted ones. So, getting attention out of them is not easy. Use attractive images that creates incentive within the viewers to click on it. Only using images are not enough you use any kind of high quality media.
- Create facebook updates which provides value along with it triggers actions. You can also use any public event such as 4th of July, Christmas or New year to do that. Try to give your audience the elements which they need at that particular time.
- Your posting time is also very crucial to get high CTR from your ads. Several surveys says that facebook has the most engagement at the middle of the weeks (from Tuesday to Friday) within 8 a.m to 6 p.m, so try to keep your posting time in that range always.
- As you are spending money in the ad campaigns so you must focus on the ad optimizations very much to get maximum productivity out of it. Target your audience according to age, sex, demographics and all other elements taken to account. Remember, the more you filter the audience the more is the CTR.
- Only doing a campaign isn't enough. Test your campaigns and keep experimenting with your campaigns to see from which factor to get the maximum output. Track your results, keep records of each data that varies after changing any element. The more you know your audience and campaign the better results you get.
- Facebook audience are not always very targeted ones. So, getting attention out of them is not easy. Use attractive images that creates incentive within the viewers to click on it. Only using images are not enough you use any kind of high quality media.
- Create facebook updates which provides value along with it triggers actions. You can also use any public event such as 4th of July, Christmas or New year to do that. Try to give your audience the elements which they need at that particular time.
- Your posting time is also very crucial to get high CTR from your ads. Several surveys says that facebook has the most engagement at the middle of the weeks (from Tuesday to Friday) within 8 a.m to 6 p.m, so try to keep your posting time in that range always.
- As you are spending money in the ad campaigns so you must focus on the ad optimizations very much to get maximum productivity out of it. Target your audience according to age, sex, demographics and all other elements taken to account. Remember, the more you filter the audience the more is the CTR.
- Only doing a campaign isn't enough. Test your campaigns and keep experimenting with your campaigns to see from which factor to get the maximum output. Track your results, keep records of each data that varies after changing any element. The more you know your audience and campaign the better results you get.