A decent Email headline always work

[adam23]

A decent Email headline always work. Not to much catchy or sending incentive. But referring proper information. Don't you guys agree?

[frank]

Not always. Sometimes an incentive do work better.

[anush]

If you are not sending daily newsletters then why do you want to send emails without a punch. Decent email headlines are good but people don't just wanna engage then want to get converted as well.