Why Facebook is important in SEO ?

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Facebook is important in SEO because it can play a significant role in driving traffic to a website. By optimizing a Facebook page with SEO best practices, a business or individual can improve their reach, visibility, and discoverability on the platform, which can lead to more engagement, followers, shares, and ultimately more traffic to their website. Additionally, since social media platforms like Facebook are increasingly factored into search engine algorithms, having a strong social media presence can indirectly impact a website's search rankings.