Does the Anchor Text has to be unique?

[nancypearl987]

Anchor text can provide both search engines and users relevant contextual information about the content of the link's destination. If many sites think that a particular page is relevant for a given set of terms, that page can manage to rank well even if the terms don't appear in the text itself.

[AidanSEo]

You should use varying amounts of different anchor texts, switching between keyword phrases you want to rank for, website name, and bare URLs anchors like https://www.site.com, www.site.com, and site.com. You can get an idea of your desired anchor text ratio by analyzing competitors sites who are ranking above you.

[davids]

You should use varying amounts of different anchor texts, switching between keyword phrases you want to rank for, website name, and bare URLs anchors like https://www.site.com, www.site.com, and site.com. You can get an idea of your desired anchor text ratio by analyzing competitors sites who are ranking above you.

I don't understand your reply here. What if the site doesn't have www?!

And also providing naked links isn't wise at all. Yields almost nothing.

[emmie]

It's not necessary to keep anchor text unique, but yes, it should be related to the webpage you are hyperlinked to it.

[charlesprabhu]

SEO best practices dictate that anchor text be relevant to the page.

[bracknelson]

It is unnatural for web pages that link to your website to all have accurate match anchor text. A portion of anchor text variation is natural, just like how a great portion of the internet's links are naked URLs.

[elena125]

It depends on your page location. It not necessary it should be unique but it should be relevant.

[Autofresh.in]

Anchor text should be relevant to your page. you can use LSI keywords as anchor texts.

[Rahul16]

No unique anchor text is required, it just need to be related to the topic. You can also use variations for anchor txt to pass the link juice.

[elena125]

It is not necessary that Anchor text should be unique. You can also take keyword variation.