Google SERP Changes & Algorithm Updates - January 2025

Abacus · 01-11-2026, 02:54 PM

(01-10-2026, 02:51 PM)rocolli Wrote: AI bots are flooding again. Some are complaining about falling rpm rates. I mean are they sleeping since the last month? And SERP quality is deteriorating further.

Apart from China and SG traffic. Even if they are bots rpm rates are not that bad.

vk_lord · 01-13-2026, 02:49 PM

UK traffic is good now. But German and Nordic traffic are bad.

The numbers really don't reflect conversion number.

baby_bul · 01-14-2026, 02:51 PM

(01-13-2026, 02:49 PM)vk_lord Wrote: UK traffic is good now. But German and Nordic traffic are bad.

The numbers really don't reflect conversion number.

The new update that started in the new year is creating a ton of bots. These bots are the real problem. Conversion numbers will be low until they are gone.

avrm_i · 01-14-2026, 02:53 PM

Since US is so unreliable we were depending on EU traffic. But now 70% of them are just AI.

ani2002 · 01-15-2026, 02:54 PM

(01-14-2026, 02:53 PM)avrm_i Wrote: Since US is so unreliable we were depending on EU traffic. But now 70% of them are just AI.

Adwords is also very bad. But still they are giving some return.

OT is on different level.

fort · 01-16-2026, 02:50 PM

(01-15-2026, 02:54 PM)ani2002 Wrote:
(01-14-2026, 02:53 PM)avrm_i Wrote: Since US is so unreliable we were depending on EU traffic. But now 70% of them are just AI.

Adwords is also very bad. But still they are giving some return.

OT is on different level.

Some are complaining about seriously low rpm rates. I am not seeing anything. Sure they fluctuate but that is normal when have swarms of bots from China and SIngapore.

diaca · (This post was last modified: 01-17-2026, 02:45 PM by diaca.)

(01-16-2026, 02:50 PM)fort Wrote: Some are complaining about seriously low rpm rates. I am not seeing anything. Sure they fluctuate but that is normal when have swarms of bots from China and SIngapore.

We had blocked them on many pages but not all of them in our sites.

cc1 · (This post was last modified: 01-19-2026, 02:55 PM by cc1.)

(01-17-2026, 02:45 PM)diaca Wrote:
(01-16-2026, 02:50 PM)fort Wrote: Some are complaining about seriously low rpm rates. I am not seeing anything. Sure they fluctuate but that is normal when have swarms of bots from China and SIngapore.

We had blocked them on many pages but not all of them in our sites.

Block them through ip.

vk_lord · 01-20-2026, 02:48 PM

I am hoping this AI bubble bursts soon. Before it kills everything.

Big techs are now buying each other's products to keep the hype.This is just lame as usual.

nehal91 · 01-22-2026, 02:50 PM

Huge flood of bot traffic from China.

And rpm rate fell through the cliff after it started.



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