What are Unstructured Citations in Local SEO?

[Piqued digital]

Simply put, citations are mentions of your business on the web, with or with a link. It can be the company name + address, company name + phone number, company name + address + link, the most common format for a complete citation is company name + address + phone number (NAP). When it comes to local search rankings, local citations play an important role. Citations are like a trust factor for Google - when established directory sites have mentions of your business, it comes off a signal of authority for Google. Citations are especially important when your business is in less-competitive nich...