Yesterday, 02:06 PM
Working in the career and recruitment tech space, I see a massive parallel right now between SEO and the job market.
AI has made it incredibly easy to generate perfectly optimized text. Just like almost every candidate now submits an AI-written resume, every website now has AI-generated, keyword-rich on-page content. It has created a massive sea of average.
Because on-page optimization is no longer a differentiator, off-page SEO is where the actual battle is won. Google is relying heavily on off-page signals—like real brand mentions, strict directory links, and community engagement—to verify credibility. It's exactly how recruiters now have to look for actual portfolio proof beyond the automated CV. You simply can't automate real-world authority.
AI has made it incredibly easy to generate perfectly optimized text. Just like almost every candidate now submits an AI-written resume, every website now has AI-generated, keyword-rich on-page content. It has created a massive sea of average.
Because on-page optimization is no longer a differentiator, off-page SEO is where the actual battle is won. Google is relying heavily on off-page signals—like real brand mentions, strict directory links, and community engagement—to verify credibility. It's exactly how recruiters now have to look for actual portfolio proof beyond the automated CV. You simply can't automate real-world authority.
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