02-01-2026, 02:37 PM
I'm seeing a massive shift in how Google evaluates 'Experience' (the extra E in E-E-A-T). AI can fake expertise, but it can't fake experience.
For on-page, I think we're going to see a return to first-person narratives and personal anecdotes. If your content sounds like a generic Wikipedia summary, you're in trouble. The winning strategy right now is using AI to build the skeleton, but forcing humans to add the muscle and skin.
For on-page, I think we're going to see a return to first-person narratives and personal anecdotes. If your content sounds like a generic Wikipedia summary, you're in trouble. The winning strategy right now is using AI to build the skeleton, but forcing humans to add the muscle and skin.
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