Importance of Content Marketing

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Content marketing is the practice of creating and distributing content that is entertaining, informative and helpful to potential customers. Good content then directs those customers back to your brand website, where you can capture leads and sell products. Content Marketing is the most effective way to filter most targeted audience whether you do it in your site or on some other site via guest blogging or forum posting.
Content marketing plays important role in search engine. They helps to optimise your keywords and helps in ranking on search engine.