12-16-2025, 08:34 AM
The best PPC guide for e-commerce focuses on a multi-channel strategy starting with Google Shopping & Search for high-intent buyers, complemented by Social Media Ads (Meta, TikTok) for awareness/retargeting, and using Remarketing for abandoned carts, all driven by strong keyword research, compelling visuals, relevant landing pages, and continuous performance tracking (CTR, ROAS).