Social Media against the Email Marketing

[charlesprabhu]

While social media and email marketing both have their strengths, email marketing generally proves to be more effective for direct sales, personalized nurturing, and achieving a higher return on investment (ROI). Social media, on the other hand, excels at building brand awareness, engaging a broad audience, and facilitating real-time interactions. A successful marketing strategy often integrates both, using social media to attract and grow an audience and then using email to nurture leads and drive conversions.