06-25-2025, 12:17 PM
Recent SEO updates heavily emphasize user-centricity and AI integration. Google's core updates, like the March 2025 rollout, prioritize helpful, reliable content and strong user experience (Core Web Vitals). AI Overviews (formerly SGE) are changing SERP layouts, demanding content optimized for direct answers. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) remains crucial, with a focus on first-hand experience and authentic content over AI-generated spam.