05-30-2025, 10:55 AM
For the most accurate keyword data, Google Keyword Planner is generally considered the gold standard, particularly for pay-per-click (PPC) campaigns. This is because it pulls data directly from Google's search engine, the largest in the world, providing reliable search volume estimates and keyword suggestions. While other tools like SEMrush and Moz also offer keyword research, they rely on a combination of data sources, including Google Keyword Planner itself, and may not always be as precise as the source data.