04-23-2025, 03:03 PM
Here’s a well-rounded response to the question “Should backlinks go to the homepage or other pages?”:
Great question — and the answer is: both, but with strategy.
? Backlinks to the Homepage
Best for:
Brand recognition
Establishing trust and domain authority
When your homepage represents your business or service as a whole
✅ Why it matters:
Search engines often use the homepage as the main anchor for your site's authority. A healthy amount of links to your homepage helps build overall domain strength.
? Backlinks to Inner Pages (Deep Linking)
Best for:
Boosting rankings for specific keywords or topics
Driving targeted traffic to product pages, blog posts, or landing pages
Supporting your content clusters or SEO silos
✅ Why it matters:
Backlinks to inner pages make your site look natural and well-structured. Google sees this as a sign of topical relevance and content depth, which can significantly boost your SEO.
? Ideal Strategy:
30–50% to the homepage (especially for new sites or brand-building)
50–70% to inner pages that target long-tail keywords or convert visitors
Bonus Tip: Use varied, natural anchor text (don’t over-optimize).
So yes — link to both! But if you're trying to rank a specific page or article, focus your link-building efforts there while keeping a healthy backlink profile for your homepage. Need help finding the best pages to build links to on your site? Let’s map it out!
Great question — and the answer is: both, but with strategy.
? Backlinks to the Homepage
Best for:
Brand recognition
Establishing trust and domain authority
When your homepage represents your business or service as a whole
✅ Why it matters:
Search engines often use the homepage as the main anchor for your site's authority. A healthy amount of links to your homepage helps build overall domain strength.
? Backlinks to Inner Pages (Deep Linking)
Best for:
Boosting rankings for specific keywords or topics
Driving targeted traffic to product pages, blog posts, or landing pages
Supporting your content clusters or SEO silos
✅ Why it matters:
Backlinks to inner pages make your site look natural and well-structured. Google sees this as a sign of topical relevance and content depth, which can significantly boost your SEO.
? Ideal Strategy:
30–50% to the homepage (especially for new sites or brand-building)
50–70% to inner pages that target long-tail keywords or convert visitors
Bonus Tip: Use varied, natural anchor text (don’t over-optimize).
So yes — link to both! But if you're trying to rank a specific page or article, focus your link-building efforts there while keeping a healthy backlink profile for your homepage. Need help finding the best pages to build links to on your site? Let’s map it out!