How to improve rank of global keywords?

[frank]

To google + improved the most effective way we have to perform 5 steps:
1. Optimal title
2. Customize the friendly URL.
3. Optimize described google +
4. Optimize content on google +
5. The monitoring and remediation.
In SEO you should also take the time to monitor and troubleshoot the keyword why the drop top.

I don't understand are talking about Google plus or the concerned SEO topic at hand?