Impressions on Ads but no clicks

[Giavanna]

Now for another ad campaign which we started on the very same week was going pretty good until last week. Everything has gone to sh*t. Forget about conversions there is absolutely no CTR at all. I am not even sure people are viewing our limo ads now.

If we go through the thread of Google SERP changes of this month then you will learn that you are not alone in this. This is a worldwide phenomenon now due to the virus. And for its consequences which we are seeing as the lockdowns.

Whole country's are shut down here in many continents. So, its going to effect the ad campaigns too.

Upon reviewing the Google SERP changes for this month, it becomes evident that we are not alone in facing these challenges. This is a global phenomenon caused by the ongoing pandemic and the resulting lockdowns. Many countries across continents are currently experiencing complete shutdowns, which naturally impacts ad campaigns as well.

In light of these circumstances, it is important for us to reassess our expectations and make necessary adjustments to our campaign strategies. While the situation may be discouraging, it is essential to remain proactive and explore alternative approaches to maintain our visibility and engage our target audience.