02-28-2023, 04:33 AM
If you have old keyword posts that are no longer driving traffic or engagement, re-purposing them can be a great way to get more value out of the content you've already created. Here are some steps you can take to re-purpose old keyword posts:
1) Analyze the performance of the post: Before re-purposing an old keyword post, you should analyze its performance to see if it's worth the effort. Look at the post's traffic, engagement, and conversion rates to determine if it's still relevant to your audience. If it's not performing well, it may not be worth re-purposing.
2) Identify new keywords: Once you've identified which posts to re-purpose, identify new keywords that are relevant to your audience. Use tools like Google's Keyword Planner, SEMrush, or Ahrefs to find keywords that are related to the topic of the old post. Use these keywords to create a new title and update the post accordingly.
3) Update the content: After identifying new keywords, update the content of the old post to include them. This can include rewriting sections of the post, adding new information, or including new examples or case studies. Be sure to keep the post focused on the original topic, while incorporating the new keywords.
4) Change the format: Another way to re-purpose old keyword posts is to change the format. For example, if you have a long-form blog post, you could turn it into a video or a series of social media posts. This can help you reach a new audience and get more mileage out of your existing content.
5) Republish and promote: Once you've updated and repurposed your old keyword post, republish it on your website or blog. Be sure to promote it on social media, through email newsletters, and other channels to get more traffic and engagement.
Re-purposing old keyword posts can be a great way to get more value out of your existing content. By analyzing the performance of your old posts, identifying new keywords, updating the content, changing the format, and promoting the repurposed content, you can drive more traffic and engagement to your website or blog.
1) Analyze the performance of the post: Before re-purposing an old keyword post, you should analyze its performance to see if it's worth the effort. Look at the post's traffic, engagement, and conversion rates to determine if it's still relevant to your audience. If it's not performing well, it may not be worth re-purposing.
2) Identify new keywords: Once you've identified which posts to re-purpose, identify new keywords that are relevant to your audience. Use tools like Google's Keyword Planner, SEMrush, or Ahrefs to find keywords that are related to the topic of the old post. Use these keywords to create a new title and update the post accordingly.
3) Update the content: After identifying new keywords, update the content of the old post to include them. This can include rewriting sections of the post, adding new information, or including new examples or case studies. Be sure to keep the post focused on the original topic, while incorporating the new keywords.
4) Change the format: Another way to re-purpose old keyword posts is to change the format. For example, if you have a long-form blog post, you could turn it into a video or a series of social media posts. This can help you reach a new audience and get more mileage out of your existing content.
5) Republish and promote: Once you've updated and repurposed your old keyword post, republish it on your website or blog. Be sure to promote it on social media, through email newsletters, and other channels to get more traffic and engagement.
Re-purposing old keyword posts can be a great way to get more value out of your existing content. By analyzing the performance of your old posts, identifying new keywords, updating the content, changing the format, and promoting the repurposed content, you can drive more traffic and engagement to your website or blog.
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