Google SERP Changes & Algorithm Updates - December 2022

[white knight]

Here in UK, the Wednesday started a bit usual. Nothing much to observe. Although I was seeing a decent amount of traffic which has higher bounce rate.

But after a couple hours later. Things tend to unfold. Traffic tanked or fell of a cliff. Then again hours later at night, to some point traffic did came back. And overall traffic was the same for whole day.

Also I would like to mention that didn't Google recently said that they no longer consider link as main thing to evaluate any page ?! Now they are producing this link related update. What a load of bull cr*p.