08-27-2015, 10:01 AM
I prefer Facebook because
We know Google uses social signals because there’s a high correlation between ranking and social content that gets shared or liked a lot. This line of thinking often refers to search ranking correlation studies by Moz or Searchmetrics. People misrepresent the findings in repeated tellings though and it takes on a causation influence where it probably doesn’t exist.
We know Google uses social signals because Google said so … in 2010. There’s a lot of recent content referring to this old video in which Matt Cutts said Google was using social signals from Facebook. But … that was four years old and nothing lasts forever—especially advice about the internal workings of the Google algo.
We know Google uses social signals because there’s a high correlation between ranking and social content that gets shared or liked a lot. This line of thinking often refers to search ranking correlation studies by Moz or Searchmetrics. People misrepresent the findings in repeated tellings though and it takes on a causation influence where it probably doesn’t exist.
We know Google uses social signals because Google said so … in 2010. There’s a lot of recent content referring to this old video in which Matt Cutts said Google was using social signals from Facebook. But … that was four years old and nothing lasts forever—especially advice about the internal workings of the Google algo.