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How to decide how much to charge?
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Here is a thing that I consider everytime. If you have an adsense account then it will be easy.

Go to your adsense account and see how much eCPM are they offering for your site. Consider about last 12 months of that amount. Create an average for it.

Say adsense is giving you an average eCPM of $0.50 then just increase the 20% of the amount and feed the advertisers.
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