What makes a blog interesting??

[richardmsmith]

Let’s make sure, first off, that the writing is really good.
Don’t be afraid of being personable, as long as you’re professional.
Use real facts, numbers, and data.
Don’t write company updates.
Don’t always promote your stuff.
Tell a story.
Be extremely clear.
Share real-life examples.
Become the absolute smartest person on a single topic.