Sticky : Guest Blogging vs Other link building methods

[PK357]

The link building methods of forum posting, blog commenting, and article submission have gone by the wayside. These links are very ineffective when compared to guest posting done properly. I'll explain why. 99 out of 100 times blog comments, forum posts, etc are nofollow, which doesn't pass page rank. Also, due to the fact that this method is no longer a secret, everybody's doing it. So that means there are hundreds, if not thousands of outbound links from the top-level domain of any forum or highly trafficked blog.

However, you can pick and choose the guest blogs you want and offer them products for a review in exchange for a dofollow. I recently did this for a client of ours by finding a well-trafficked blog and sending the owner a small product of her liking. After her post went live we received nearly 1,000 visits that day from the post resulting in 7.5 pages per visit with a 15% bounce rate. Also, there were 12 conversions attributed to that post.

Moreover, we saw an organic boost in traffic even though the link had been in place for just an hour or two. In 4-6 weeks that dofollow link will begin to pass page rank. So sometimes paying a bit upfront can help you reap huge rewards. This wouldn't have been possible through a blog comment, forum post, or article submission.