Google SERP Changes & Algorithm Updates - February 2025

[aruna_t26]

UK traffic is still a mess. Meanwhile US traffic is returning.

[leviz_h]

All of the discover traffic is gone now. But that's not the issue. G is indexing 404 pages and deindexing live articles.

[aruna_t26]

US traffic is back partially atleast. But now UK and EU are going downward.

[beth42]

US traffic is back partially atleast. But now UK and EU are going downward.

Don't get you hopes to high.

[Abacus]

Traffic came back and then fell again since this months start.

Adsense rates are also at the lowest.

But to some extent SERP qualities are better than Jan.

[felu]

Traffic came back and then fell again since this months start.

Adsense rates are also at the lowest.

But to some extent SERP qualities are better than Jan.

It will get better sooner or later.

[alex31]

Traffic is coming back today. But since the last 48 hours adsense coverage has fallen bellow 40%. Any guesses?

[bsteve]

Heavy traffic since yeesterday. Basically US traffic which was absent now its full on.

[cyndey]

We saw declinee and then rise. US traffic is still on the lines though.

[bsteve]

I am seeing now traffic from mainland EU as well.

20% increase in traffic overall compared to last week.