Google SERP Changes & Algorithm Updates - February 2026

[davids]

Not ours they are just like bots/

Are you controlling them somehow?

[llg2]

It's ongoing. That's why the hordes of AI bots.

[danik]

Not ours they are just like bots/

Are you controlling them somehow?

Either you can block them or not.

[rebecca_c]

It's ongoing. That's why the hordes of AI bots.

WE have stopped following these things. Unless they stop AI it is meaningless now.

[Shu-ng]

RPM rates are fluctuating like crazy. Revenue is being hit seriously. 90% of the traffic from US is just useless.

[Abacus]

RPM rates are fluctuating like crazy. Revenue is being hit seriously. 90% of the traffic from US is just useless.

EU and India traffic are also useless at this moment. And min you if US fails then these regions used to compensate but not now. It is a compete chaos.

[cc1]

Don't forget Canada. They are also zombie like now. But Aussies are ok.

[Myneliupe]

I’m seeing bigger swings on pages with thin or rewritten content, so I’m reworking weak sections and checking intent match. Fresh internal links seem to help stabilize things

[llg2]

I’m seeing bigger swings on pages with thin or rewritten content, so I’m reworking weak sections and checking intent match. Fresh internal links seem to help stabilize things

Only internal links or is it something else?

[henry]

I’m seeing bigger swings on pages with thin or rewritten content, so I’m reworking weak sections and checking intent match. Fresh internal links seem to help stabilize things

I am curios as well. Only internal links?

Anyway, probably another update is rolling out right now. Since the fluctuations are different and rpm rates are also spiking but remaining low eventually.