Google SERP Changes & Algorithm Updates - February 2026

cc1 · (This post was last modified: 02-01-2026, 02:53 PM by cc1.)

Another hot mess this week is waiting I guess.

Bots from several countries are now flooding. I think AI bubble is about to burst.

rocolli · (This post was last modified: 02-02-2026, 03:08 PM by rocolli.)

In our case AI bots are less now. But since they are less we were hoping that Rpm rates will come back a little.

cc1 · 02-03-2026, 02:40 PM

(02-02-2026, 03:01 PM)rocolli Wrote: In our case AI bots are less now. But since they are less we were hoping that Rpm rates will come back a little.

Sure one can hope. Bu until the China traffic disappears completely this seems impossible.

white knight · 02-04-2026, 02:50 PM

(02-02-2026, 03:01 PM)rocolli Wrote: In our case AI bots are less now. But since they are less we were hoping that Rpm rates will come back a little.

In my experience even if you get a small amount of irrelevant traffic then also G can reduce down your rpm.

der · 8 hours ago

@white knight I am seeing it too. But now it doesn't matter the irrelevant Chinese traffic is hundred to one.