Keyword with content gap or keyword with no competition

[bat2233]

Which keyword should I choose and build content according to it? A keyword which has lots of posts that people already posted about it but having some content gaps or a keyword which has no competition. Which will be better?

[Paul]

I think you should choose the keyword which has content gaps and build content according to it. And make sure that you fill the content gaps. Its a wise decision. A keyword which has no competition at all means that it is not in demand if you build content according to it then its fine but if no people come looking for it then what's the advantage.

[avinash]

Building content for no competition is foolishness. You must work on content gaps.

[zeus]

Building content for no competition is foolishness. You must work on content gaps.

I agree with you. If no one is coming to visit the keyword then what's the point of it.

[amanrai]

Keywords which do not have competition, building links on it is completely foolishness. So according to me the keyword with content gap should be taken.

[steveposter]

Which keyword should I choose and build content according to it?

For the targeted keyword, it will depend on the niche of the website in which focuses on targeting its audience.

[mukeshkr]

You need to Target many more Keywords Like Competitive and Also Non Competitive, Long Tails Keywords. Be Careful Before Choosing Keywords Check Those keywords have you chose that have Searches in Google By Google Keyword Planner.