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Why is PPC important for both small business and big business companies ?
Joined: Jan 2014
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Because you need customers right for your business. And PPC can bring instant super targeted customers who can get you good conversions.
Joined: Dec 2013
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Its also not that important if you want long traffic then try SEO.
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The best part of running PPC campaign is that you can measure the results made available via their conversion metrics and reporting tools. At any point if you feel that a certain campaign is not performing as per your expectation you can export the reports and use the metrics to ascertain the cause. That in turn helps you plan better and understand what works best to achieve your marketing goals.
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Davidwatson Wrote:The best part of running PPC campaign is that you can measure the results made available via their conversion metrics and reporting tools. At any point if you feel that a certain campaign is not performing as per your expectation you can export the reports and use the metrics to ascertain the cause. That in turn helps you plan better and understand what works best to achieve your marketing goals.
Actually its a pretty descent opinion.
yes you stop it whenever you want if the results arn't as you expected.