• Launched: June 30, 2025 (Pacific Time), with full rollout expected over ~3 weeks reddit.com+1reddit.com+1seointel.com+4searchenginejournal.com+4ppc.land+4.
  
• What it targets: Broad system-wide improvements to surface higher-quality, relevant content—especially targeting UX, content freshness, and deep intent matching searchenginejournal.com+2seointel.com+2reddit.com+2.
  
• Resulting volatility: Significant ranking fluctuations observed June 28–29 and continuing into July. SEO tools reported spikes; early signals included outlier traffic shifts seozoom.com+1ppc.land+1.
  

• AI Mode expansion: Previously US-only, it's now available in India via Labs. Google’s AI Overviews are evolving—with audio overviews, clickable AI links, and dynamic placement tests in SERPs reddit.com+5seroundtable.com+5reddit.com+5.
  
• Audio & AI Overviews testing: Live audio search, AI Overviews shifting positions and featuring embedded links—showing Google’s increasing emphasis on summaries and interaction through AI seroundtable.com.
  

• E-E-A-T & content depth: Quality, authority, and author experience are increasingly rewarded. Google continues to devalue thin/spammy content reddit.com+15quantifimedia.com+15reddit.com+15.
  
• Mobile-first & UX focus: Google uses mobile versions to index and rank. Fast loading, minimal intrusive ads, clean UI, and strong Core Web Vitals are essential telentduniya.com+12quantifimedia.com+12reddit.com+12.
  
• Structured data & featured snippets: Schema markup, answer optimization, and clear formatting are vital for snippet visibility and position-zero rankings ppc.land+4quantifimedia.com+4reddit.com+4.
  

• Crackdown on spammy tactics: Expect penalties for manipulative link-building and aggressive SEO shortcuts. Google’s spam updates continue behind the scenes seozoom.com+3quantifimedia.com+3en.wikipedia.org+3.
  

1. Conduct a content audit: Identify winners & losers; improve or consolidate underperforming pages. Use Search Console and analytics to track shifts.
   
2. Double down on E-E-A-T: Enhance author attribution, add original insights, real-world examples, and structure content for trust and depth.
   
3. Prioritize UX on mobile: Test performance and mobile usability; eliminate intrusive ads and ensure smooth navigation.
   
4. Use structured data: Implement schema for FAQ, articles, breadcrumbs; optimize for featured snippets and AI summary inclusion.
   
5. Monitor, don’t react hastily: Allow the rollout to complete—around mid-July—before making SEO changes; document, analyze, and test after stabilization zincdigital.co+4searchenginejournal.com+4reddit.com+4reddit.com.
   

• July remains volatile due to the June 30 core update; observe until roughly July 21.
  
• Content depth, UX/mobile optimization, structured data, and E-E-A-T are your strong bets.
  
• Keep an eye on AI-driven SERP features like AI and audio overviews—optimize to appear in these.
  
• If your site experiences ranking drops, focus on long-term quality rather than quick fixes.
  

(07-09-2025, 02:50 PM)UKcart Wrote: How is the rpm looking?

Ours is coming back since yesterday.