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  History of marketing
Posted by: yugabharathi - 04-07-2016, 09:41 AM - Forum: Marketing Forum - No Replies

1. 1991- Gopher: A network protocol, one of the very first query and search tools. Gopher was widely used for a couple of years, but usage has now fallen off, with barely 100 Gopher servers now indexed. 2. 1994- Launch of Yahoo, which was formerly known as "Jerry´s Guide to the World Wide Web" after one of its founders, Jerry Yang. Yahoo received in its first year over 1 million hits.

The study of the history of marketing as an academic field emerged only recently.[when?] Controversies and disputes abound in the field.[citation needed] The publication in 1976 of the book The History of Marketing Thought, by Robert Bartels marks a turning-point[citation needed] in marketing thought. Since then, academics specializing in marketing decided[citation needed] to imitate economics, distinguishing theory and practice. Two different fields of study emerged:

the history of marketing thought, giving theoretical accounts
marketing history, focusing on the history of marketing practice

This division parallels the distinction between the history of economic thought and economic history.[1]

Practitioners of the history of marketing thought note that both practitioners and academics know relatively little about the field.[citation needed] But history has significance for academics because it helps to define the baselines upon which they can recognize change and evolve marketing theory.[2] On the other hand, proponents of marketing history argue that one cannot fully compare the marketing field with economics and hence suggest the impracticality of divorcing theory and practice.[citation needed] First, marketing scholars seldom engage in the practice of marketing as much as economists engage in the development and execution of public policies. Second, business people innovate in the marketing field, and the history of marketing will remain incomplete if one dissociates academia from practitioners.[1]

The following sections discuss both approaches to the history of marketing, closing with a debate about the standard chronology of marketing, a widely known hypothesis about the history of marketing, but one that historians in the marketing field have challenged.


  Pages present but still showing 404
Posted by: mediamonster - 04-07-2016, 06:48 AM - Forum: SEO General - Replies (2)

My all pages are present and reachable but still google webmasters tool is showing 404 errors. How to stop it?


  Google SERP changes on 6/4/2016
Posted by: brian - 04-07-2016, 06:39 AM - Forum: Google - Replies (9)

I am seeing some massive changes in my rankings since yesterday. Some of keywords have risen and fell terribly. :o
Has anyone noticed in yet??


  What is Google Bowling?
Posted by: orientation - 04-06-2016, 12:13 PM - Forum: SEO General - Replies (15)

hiii frienda

what is google bowling


  Adding more than one article to the same keyword
Posted by: felu - 04-06-2016, 06:57 AM - Forum: SEO General - Replies (2)

Is it okay to publish articles on the same keyword more than one time?


  Free A/B Testing Tool
Posted by: sman21 - 04-06-2016, 06:41 AM - Forum: Conversion Optimization - Replies (3)

Can anybody suggest me some good A/B testing tool? Any kind of information is highly appreciated.


  Free Link Reputation & Analysis Tools
Posted by: kavipriya2691 - 04-05-2016, 09:54 AM - Forum: Link Building - Replies (2)

Overview: Analyze your link profile compared to competing websites, and find pages which would be great sources to get links from. Many modern major search engines consider links to be signs of trust or votes for websites. Great in content links also can send a large stream of targeted high value traffic.


  Transferring links from one sub-domain to another
Posted by: bat2233 - 04-05-2016, 06:55 AM - Forum: Link Building - Replies (1)

If I transfer my links from one sub-domain to another then will it hurt my rankings? I am ranking on many keywords in the first sub-domain but now I want to rank for my second sub-domain.


  Article length for Forum Posting
Posted by: alex31 - 04-05-2016, 06:50 AM - Forum: SEO General - Replies (8)

What is the general length of an article should be if I posting an article in the forums of my niche? In order to do forum marketing effectively.


  Can I run Adsense and any other network side by side?
Posted by: abhirupb - 04-05-2016, 06:47 AM - Forum: Google Adsense - Replies (2)

Can I run Google Adsense and any other network such Chitika or Adversal side by side?