Twitter is one of the most popular and easily hand-able social networking site in the internet. If it is used cleverly then a large Capture audience can be gained for your site or brand. The basic advantage of twitter is that if you follow somebody than it has a great chance that the person will follow you back. If you have a huge amount of followers for your site or brand then its very easy to put up the voice of yours to the audience through twitter.

Good twitter profile is always necessary

whi Nobody likes to follow a profile which is incomplete or does not showing a proper view of the person or brand it is representing. You must have a profile picture first, if the twitter profile is of your brand then you can put the logo of it in the profile image. Or, if it is your personal profile then you can put your own image or any kind of customed image. It is also necessary that you add a header image to your profile if it is representing any kind of product/ brand or site. A screenshot of the homepage of your site will also do the work. Only remember the header image must not be too huge so that it can take few more seconds to load when anybody visits it.

Profile information is also important as well as the images are. Some people does not like to follow which does not have a clear or complete profile information in the homepage. So always fill it complete, clear and lucid. If the profile is about a site then you must add the url of the site in it.

Getting followers to follow

Its not hard to get followers to your profile in twitter. As i had said earlier that if you follow somebody then it has a great chance that he/she should follow you back. Try to find other twitter profiles of your niche or related niches. Open their follower list and follow them as much as you can. Remember the thing, that twitter has maximum following limit per day is 1000 & also you cannot follow more than 2000 if you do not have 2000 followers in you own profile. Once you had crossed the 2000 your follower limit then you can follow 10% more of your total followers. As, if you have 5000 follower then you can follow 5500 other twitter profiles.

Always, try to keep the followings to followers ratio of your profile legit. You can try this site to find your ratio Tffratio. This site will give you a good idea about your ratio, i will always recommend that you keep your ratio to or above 1. To keep the ratio intact you must unfollow the users who are not following you back. Due to recent updates in twitter policies bulk follow or auto-follow and bulk unfollow or auto unfollow are not available. No service or software can provide you with these features, so you have to manually unfollow users who are not following you back. I myself has found Friend or Follow service quite good, its free and very easy to use.

Twitting Strategy

A good twitting strategy is very essential. It is important because of many things, firstly to build a good authority for your brand or site or personal profile, secondly developing a good targeted audience and thirdly engagement of that audience to your site or brand so you can see actual conversions from them. Here are some points for good twitting strategy :

- Never make false statement in your profile. Always try to be original.
- Schedule your tweets using some twitter services like Future Tweets. Its very odd and people don't like it that you tweet once in a week or in a month. Make multiple tweets a day. Try to schedule your tweets once after 3 to 4 hours in 24 hours. This way you will be able to establish yourself as an active twitter user.
- Don't tweet always about your brand or site. Make throw your own words also, in this way you can get the trust of your followers that you are not only advertising via your twitter account but also socializing, to develop your authority.
- If you are promoting any brand or site then don't hesitate to repeat your tweets. Just don't make the exact tweet and don't tweet the same content consecutively, make it a gap of at-least 5 tweets.
- To develop reliable audience don't forget to retweet their tweets but make sure they are relevant to your tweets and have good content value.
- Interact with your followers via direct messages, asking questions to them, answering their queries, participating in their discussions etc. In this way you make a good audience engagement.
- Use of # tags are also very important, it increases your visibility beyond your follower list.

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The blogging ethics of a blogger depends terribly over the site’s Search Engine Optimization. Creating a good and well reputed blog is all about gaining the trust of your visitors. If you failed to do that because of your wrong blogging ethics, then your visitors will never come back after visiting once which will effect your SEO indeed.

The Don’t s :

- Monetizing in the wrong way : Monetizing your blog is not a sin but some greedy people do it in the wrong way just to make more money out of their blogs. Do not put excessive ads over your blog. Never put ads of same background color as of your page this might confuse the visitor, or rather may disappoint the visitor when the link redirects to an advertisement.
- Stuffing excessive Keywords : Do not stuff excessive keywords in your title, head, meta and body of your blog post in order to get more visitors from the search engines. Just put the keywords which are necessary for the post and not the irrelevant ones. Putting excessive keywords can cause your blog red-flagged by the search engines.
- Traffic that matters : Always try to get traffic to your blog which is organic. Build links in the genuine ways to get traffic for example like guest posting, blog commenting , forum posting, article submission etc. Never try to get traffic from any paid source or any kind of traffic exchange program this results a negative marking in the eyes of the search engines.
- Know your limits of writing blog post : This is often neglected by most of the bloggers. In order to get the blog more popular in a short period of time they crosses their limits. Never criticize or insult any person, company, product etc, this may result you to get legally accused. Yeah, obviously you can make a review of any product or company by expressing your own review about that but you can never insult.

The Do’ s :

- Concern about the Readers not the Search Engines : Always build your content which will be valuable to the readers which will actually help them out. You will definitely get the attention of the search engines if you have your readers attention.
- Exposure of your blog to the Search Engines : Make sure the search engine spiders (bots) can easily access your site and get your content indexed in their directories. Add good title tag, meta description tags to every post so that not only the search engines but also the visitors get a good exposure of your blog.
- Content the ‘King’ : Build unique content for every single post in your blog. Focus in your grammar and vocabulary, always make sure that they are correct. Use a simple and lucid language to write your post. Use of images and videos are also a good way to make your post pretty.
- Feel Free : Always feel free to express your opinion to your readers and be honest in what your are writing. Be passionate about your writing. If you have made mistake in your writing then admit it to your readers. Feel free to interact with your readers, ask their opinions, answer their queries, give reply to their comments etc.

Using Good SEO techniques (like forum posting, guest blogging, link building through social bookmarking sites) a user can easily bring traffic to any website. But, if the visitors does not stays in your website or once after visiting your site never comes back then, what will be the point for all this. These above situations can be easily handled by good content as you should know Content is always the King.

Suppose, you have build one website added some content in it. Then, you started telling others about your website by means of forum posting, social bookmarking sites,social networking sites etc. For the first few days you saw a huge amount of traffic in your website and then suddenly the traffic falls out. This happens because the visitors does not got the content for what they cam to your website looking after. Resulting in drop of traffic and also no returning visitors.

Some points a user should remember in order to produce a quality content :

- Build content which actually describes the title you have decided for that content. This will result the visitors to stay in your site as they won’t be disappointed. Because 98% visitors comes by seeing the main title of your webpage.
- Try to make the content unique. This will make you to stand up within your competitors. I know that this is not easy at all but at-least try the most to produce as much as unique material within your content.
- Use images and/or videos in your content to describe it clearly. This will make your content easily understandable to the visitors.
- Always write the content in a simple language. So, all kind of visitors can understand what you are saying. And, also avoid grammatical mistakes.
- Remember a huge number of word does not mean a good or quality content. The visitors haven’t got all day to read your article. A good content is that which explains the whole thing in few words.
- Be clear and straight to your subject.

Share your thoughts and experiences about gaining or earning links. Which social networking site do you prefer Facebook or twitter??

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