Here is a thing that hitting my head from a quite some time. What is the actual fame time of an average tweet or you can say the life span of a tweet? As we know there are millions of tweets getting tweeted and re-tweeted every single second.

Lately in this forum there has been a lot of discussions about ignoring or avoiding content writing. People talking about article spinners and automated tools. So, I would like to mention the actual benefits of content marketing which I have learned from my experience.

- Content Marketing can be very powerful tool to build trust among the audience and creating a strong brand awareness even if you are not selling something. People will buy if you suggest something just because they rust you.

- Through great content marketing you can also generate leads of your own. If you want to sell something then just put it in the midst of your best content.

- Unique and great content drives tons of organic traffic. So, you don't have to worry about new clients people will come looking for you anyway if they like your content.

- The ROI or return in investment is really good if you invest in good content. You don't have to write everything for yourself. You can hire someone do it for you. And if its done correct then it will generate enough revenue to cover the first expenses too.

- Content can also give a very good engagement in social media channels and give your brand proper exposure that what actually it needs.

Should I consider Exit pages as a factor of conversion too?

Here are some fun facts which I have learned through time. These elements can help you attract customers as much as you can.

- Keep your Subject line short, insightful yet simple.
- Make the Sender easily recognizable. If the sender is authentic then people are tend react to that email quickly then ever.
- Create a sense of incentives or urgency.
- Always test your emails before sending them out.
- Create a clear call to action button in your emails.

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Its been over a year that I am managing our support forum. From what I have learned that make the forum for people makes it more easier to manage and grow. We ask the audience what they want from us. And we drive the forum according to them. Since then our forum has grown rapidly.

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