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| VA are taking over, PPC in the next decade |
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Posted by: elliekushn - 11-05-2018, 03:43 AM - Forum: CPC / CPM
- Replies (5)
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Recently, I have been doing some research and find that people doesn't like much ads in their virtual assistants and AI's.
And VA's are taking over on everything. So, what do guys think that Google adwords and other PPC platforms will stand in the next 5-10 years.
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| Many restrictions for Facebook Ads |
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Posted by: marketingS - 11-05-2018, 03:28 AM - Forum: Social Media Marketing
- Replies (4)
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Many controversies are going on regarding facebook ads. As fb has found continuously breaching privacy of the users. Many countries in Europe are applying many restrictions over them.
As we all know that many marketers depend of fb ads just to get conversions for their products. How you guys see this in the recent future? How is going to impact Digital Marketing?
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| Keyword Planning and Keyword Mapping |
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Posted by: EugeneHill - 11-03-2018, 04:29 AM - Forum: Keywords
- Replies (7)
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There are two theories:
First theory:
Keep changing the keywords for a webpage till the time you find the correct combination. The combination that works! It is natural to keep updating the content on a page and thus the keywords assigned for a page can also be changed! Keyword Mapping is not a 'once-done-its-done' thing. Rather it is supposed to be altered till you find the correct match.
Second theory:
If you keep changing your keywords for a webpage then it can harm your rank in the SERP. Google may also consider it to be a spam. For the sake of stability you will have to be patient with a particular keyword-url combination. And should avoid too many changes.
Which theory is correct out of the two?
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