Many controversies are going on regarding facebook ads. As fb has found continuously breaching privacy of the users. Many countries in Europe are applying many restrictions over them.

As we all know that many marketers depend of fb ads just to get conversions for their products. How you guys see this in the recent future? How is going to impact Digital Marketing?

There are two theories:

First theory:

Keep changing the keywords for a webpage till the time you find the correct combination. The combination that works! It is natural to keep updating the content on a page and thus the keywords assigned for a page can also be changed! Keyword Mapping is not a 'once-done-its-done' thing. Rather it is supposed to be altered till you find the correct match.

Second theory:

If you keep changing your keywords for a webpage then it can harm your rank in the SERP. Google may also consider it to be a spam. For the sake of stability you will have to be patient with a particular keyword-url combination. And should avoid too many changes.

Which theory is correct out of the two?

Sleezy looking page still getting conversion, why is that?

Do you guys optimize content font too?

Where to find a good PPC guide without hiring a PPC Manager?

Our business has many facebook pages. Such as brandname_cityname1, brandname_cityname2 etc.

You don't have any common fb page for the brand name. So, I was thinking that maybe we can merge all those pages into one. So, that the main brand name can have more exposure.

Is anybody having deliverabilty problem with MailChimp? I am sending emails but users are not receiving them or receiving them broken templates or incomplete texts.

Which is better for getting mobile traffic and also it should go well with Affiliate products so there is that?

How to get quickly links from Wikipedia? Any ideas guys.

Recently, I have seen many discussions about it. So, I am starting a thread here.

Large sites like ehow has fallen considerably from the Google SERP's as of last year. And many other large sites are following this path too.

Sites with more detailed coverage of any topic are ranking good now rather than the sites which covers only the basic or headline new's. What do you guys think about it?