Does putting a hyphen or a space can change the original keyword? We are having an issue here. If we put the two words together its grammatically incorrect but gets a lot of hits. Can we use hyphen or a space here?

Hi,

I recently upgrade my company website design and content. I would like to know what changes I kept in mind while creating SEO strategy for that. Is that right idea to go with Adwords at first or I can start with manual SEO offpage.

Please help me to apply right strategy for my newly designed website.

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I have been doing great after the August updates. Many of our keywords are just ranking at the first or second position of the SERP's without any much effort and conversions are really good. As without investing much money we are getting pretty good amount of sales.

Now, I might be getting greedy here but I was just wondering that if we some small amount of money in PPC now, will it maximize or sales? Many of our customers are from mobile and use social networks much. So, I am also considering running fb sponsored ads.