1. Effectively incorporating website keywords.
1. Featured snippets
3. Optimizing the site support structure
4. SEO practices for different parts of the website

Clean and Organized Code- It is essential to create your website following the finest practices for CSS and HTML. Using the right mark-ups, micro-formats and syntax are a must.
User-friendly Website- Your website is akin to architecture. In case of wrong materials, poor measurements or unorganized planning, the result will be an unstable mess.
Useful and Relevant Pages- It just takes a fraction of a second for people to make an initial assessment of a site. If they fail to get what they are looking for or face any other difficulty, they are likely to bounce.
Mobile-optimized Site- Despite everything being mobile, still some sites are not mobile optimized. If you are one of them, it is high time to change this.
Site Speed- Site speed is crucial to bounce-rate.
Secure HTTPS- Switching over to a secure HTTPS will act as a blessing for your site as this switch will offer improved rankings as confirmed by Google.
Local SEO- The truth is, a good number of people use the leading search engines for finding local information.
Social Media- SEO and social media have a relationship that is interesting.
Content Marketing- Content marketing is an extremely valuable tool when it comes to SEO.
Quality Links- It is link building that acts as the backbone for an effective SEO strategy.

Myth 1: Suite numbers are a ranking factor
It is surprising how often the topic of suite numbers comes up; it’s been rolling around for years.
People who rent an office or share a space with another business often wonder if having the suite number in their published address will give them a unique NAP (name, address, phone number) listing. They believe by adding the suite number it will somehow make their address stand out and be more visible.
Myth 2: Break any Google guideline and your ranking will be penalized
If you break the Google My Business guidelines, one of two things could happen. First, you could get a soft suspension, which means you will no longer have the ability to manage your local business via Google My Business. This is a big problem because you will no longer receive notifications about your listing, be able to use Google Posts or respond to reviews.
Myth 3: Your service area impacts where you rank
Google allows business owners to set the service area for their listing inside the Google My Business dashboard. This is a visual indicator of how far you are willing to travel to service customers.
Myth 4: Using a call tracking number will hurt rankings
Using a call tracking number will not hurt how your listing ranks if you move your “normal or regular” phone number to the additional phone line in Google My Business.

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Extremely rare Long Tail Keyword, still not ranking. I don't know what am I doing wrong!!