Why do certain pages have high bounce and exit rates?

[Clubcabana]

Why do certain pages have high bounce and exit rates?

[davids]

Some pages will have high BR. But that doesn't mean it's bad. As long as the page serves it's purpose, it's totally agreeable.

Take the sales page for example. The visitors clicks in the landing page to get to it then the sales page just sends the visitor to the check out page through it's link. Sure the sales page itself will have 100% bounce rate but that doesn't mean that it is unable to do it's job!!!

[lawyersonia]

Your content may be too long or not engaging enough for your visitor to stay on the initial pages of a multiple-page newsletter. There might be a high bounce rate on your landing pages. This can be a major problem since paid advertisements might generate traffic for that page.

High exit rates are a sign that something is seriously wrong with your website, specifically your sales or conversion funnel. You can find out what's going on by looking at your website's traffic patterns.

[charlesprabhu]

A high bounce rate is a sign of many things that could be wrong with your website. This includes poor content, a bad user experience, and inaccessible navigation system, or a counterintuitive website design.