Which is a best practice for creating effective ad text?

[cleanetic]

Which is a best practice for creating effective ad text?

[lordp]

A text in which users will be more prone to click. One that creates an incentive.

[supaul]

Which is a best practice for creating effective ad text?

Aren't you targeting any keywords?

[sinelogixtech]

Hi friends,

Use all capital letters in the headline.
Make sure the headline wraps to two lines.
Write several ads and see which one performs the best.
Capitalize the first letter of each word in the headline.
End the headline with an exclamation point.

[frank]

Which is a best practice for creating effective ad text?

Aren't you targeting any keywords?

Looks like that OP is just increasing post count and showing us the signature link.

[lordp]

Hi friends,

Use all capital letters in the headline.
Make sure the headline wraps to two lines.
Write several ads and see which one performs the best.
Capitalize the first letter of each word in the headline.
End the headline with an exclamation point.

Too much optimization will only increase the chance of getting removed from the SERP's. If Google sense too much optimization then it will just remove the head title as whole and replace it with whatever headline it seems fit.

[limbo]

Just target the proper keywords. Its not that hard.

[charlesprabhu]

1. Write compelling, genuine ad copy. Craft messaging that focuses on user benefits. 
   
2. Create messaging that reflects your brand and the products and services you offer.
   
3. Set up your ads for success. 
   
4. Use as many asset types as possible. 
   
5. Test and optimize creative messages.