BERT Update from Google is effecting 10% Queries

[batman]

Another update from Google. Its a bit typical, its going to or you can say it is targeting rich snippets. I am also seeing posts that it is not like RankBrain neither it is going to replace it. The main reason of it is understand any page better and deliver it as per a search query.

[brian]

It is more likely that we are headed towards a world where keyword's or specifically to say keyword research won't exists.

[frank]

Two days ago I thought everything is going to be alright. Because SERP's were showing relevant answers but then again turbulence and everything just gone to sh*t.

[ksmith29]

Some are repeatedly saying that their SERP's has improved. But I am not seeing any change that can vote for the fact.

[anush]

Amazon products and also of flipkart's, are ranked all wrong in the SERP's. Or, should I say they are ranked correctly but they are not directing to the right page's of the products they are intended to direct at.

[lazylord]

Its not that I was checking out the SERP's or what not's. I just tried to buy some stuff and saw this hazard of Amazon.

[handmaderug]

Who can get affected by google Berth algorithm ?

[sinelogixtech]

Hi Friends,
Google utilizing BERT models to understand queries will affect both search rankings and featured snippets. However, BERT will not be used for 100% of searches. For now, BERT will be used on 1 in 10 searches in the US in English.

[avinash]

Is anybody else noticing that traffic stops at the time of a day unusually?? For me its afternoon and prior to evening.

I don't know whether it has something to do with Bert!! Because this event is being observed by me since the beginning of this month.