Product offer in every email or one product email per campaign

[abhirupb]

Here are two types:

1. One product email (which is solely for product promotion) per email campaign. Which will contain atleast 10 emails that will include free stuff.

2. Every email should have a slow pitch for the concerned product after throwing them free stuff and weekly newsletters.

Which one is more preferable?

[mediamonster]

The second is more preferable. If an email is solely meant for product then the user might just close it away.

[diamondhead]

The last one ofcourse will be my choice. Since you are giving away content I can assume that you want conversions of some kind and not only lead generation, right?

[abhirupb]

Actually its a mixed campaign. Leads are the main intention but if it also get conversions then why not??!!

[diamondhead]

Actually its a mixed campaign. Leads are the main intention but if it also get conversions then why not??!!

People often just don't give away content only for leads.

[abhirupb]

Well we are experimenting something. Anyway, thanks for the replies.

[mediamonster]

Ok, let us know how it goes.