Product brand name or Keyword

[cbtech]

Our company host various products with various brand names. So, here is the fact. If we have to choose a new name for the company (previous one abcd not relevant to anything) then which should be better a main keyword of the entire niche or brand name (of the products)?

[mediadrug]

Main keyword of the entire niche should have to be the first choice.

[anush]

Main keyword will be my primary choice.