One or Multiple Sales Page

[kaplan]

When you guys start any campaign say for a product. Do, you guys run single sales page or multiple sales page?

Doesn't it makes the campaign even more hard to track and run? Maybe its a stupid question. I am little bit confused right now.

[anush]

We definitely use multiple pages. Otherwise, how would we know which one works better?

A fair comparison between several versions of the page is needed. We do it all the time. Before investing larger amount of money in PPC Campaigns.

[danni]

Ofcourse multiple pages. Its just like calling a tender that within a specific amount of money who can do the best work.