ROI In SOCIAL MEDIA MARKETING

[edefiners]

Hi all

How to measure ROI in Social Media?

[avinash]

CTR and then conversions.

[Elly]

If one of your goals is to increase social media engagement, definitely keep track of the number of likes, shares, comments, and retweets.

Other than this, Is one of your core business goals to increase visibility and brand awareness? Track the number of people you have reached in your target region.

[steveposter]

There are insights or analytics tool that is built in for every social media platforms and this is to measure your ROI.

[damponting44]

Social Media ROI is what your company is getting back from the time, money and resources you're putting toward social media marketing. Ideally, your return would be measured in terms of dollars.